About NAQSHI

Introduction

Naqshi is a Luxury Pret and Premium Embroidered Eastern Wear brand that celebrates the rich culture & heritage of Pakistani craftsmanship while embracing contemporary fashion and sustainable design standards. The brand offers a wide range of collections including Pret, Semi-Formal, Formal, and Bridal wear, designed to embody elegance, sophistication, and timeless appeal. Each piece is developed through a careful blend of handcrafted embellishments, traditional embroidery, and in-house sustainable design practices, ensuring attention to detail while supporting cultural heritage and artisan skills. Inspired by Pakistan’s cultural richness, Naqshi’s creative direction focuses on heritage revival and cultural representation. Traditional techniques are thoughtfully adapted into modern silhouettes that resonate with today’s women while preserving the authenticity of eastern fashion. Naqshi primarily serves Pakistani women rooted in tradition yet fluent in global style, from bustling cities to global destination; while also captivating women across Asia and international markets drawn to eastern couture and sustainable artistry. At Naqshi, sustainability is interlaced into our design philosophy through responsible creation and enduring elegance. We absorbed traditional embroidery and handcrafted techniques that support artisan communities while preserving cultural heritage by prioritizing thoughtful production and garments designed to transcend seasons. We encourage mindful consumption over disposable fashion. Our approach reflects a dedication to ethical practices, cultural preservation, and a more responsible future for the global fashion industry. Operating 11 retail stores across Pakistan alongside an international online presence that ships globally, the brand is expanding steadily without compromising on quality, creativity, and sustainability. Naqshi’s long-term ambition is to evolve into a global Pakistani fashion house, sharing the beauty of eastern embroidery, cultural heritage, and sustainable craftsmanship with audiences around the world.

History

The journey began in 2018, when three entrepreneurs came together with a shared passion for fashion and a mission to create high-quality eastern wear blending contemporary style with the rich legacy of culture and heritage. Officially founded in 2019 in Gujranwala, Naqshi began with production rooted in traditional embroidery techniques and responsible artisan practices, while its designs were first introduced through a small retail rack at Giga Mall in Islamabad. What started as a modest initiative soon evolved into a brand admired for refined silhouettes, intricate embroidery, and respect for cultural techniques. The name Naqshi is inspired by a delicate material used in old-style frame embellishments, symbolizing the precision and creativity that define the brand. From the outset, the founders aimed to shorten the traditional waiting period associated with luxury outfits by introducing ready-to-wear designs crafted with the same level of detail and sustainable originality. Within a year, Naqshi opened its first official store at Giga Mall, marking the beginning of a steady expansion. Today, the brand operates 11 retail stores across Pakistan in cities including Lahore, Islamabad, Gujranwala, Sialkot, and Gujrat, alongside its international e-commerce platform www.naqshiofficial.com, launched in 2021. Through hand-crafted embellishments and cultural heritage embroidery, Naqshi Respects the expertise of Pakistani fashion while encouraging a more sustainable approach to luxury clothing by valuing skilled artisans and timeless design. As the brand continues to grow, Naqshi is expanding its reach to customers across Europe, United Kingdom, Australia, United States, Canada, and the Middle East, introducing global audiences to the beauty of Pakistani workmanship.

Our Leadership

Naqshi’s growth is guided by a leadership team driven by vision, creativity, and entrepreneurial ambition. The company is led by Mr. Kashif Bashir, Chief Executive Officer, alongside Directors Mr. Yousaf Abbas and Mr. Rameez Bashir. United by their shared entrepreneurial background and desire for fashion, the founders established Naqshi with the goal of elevating Pakistani eastern wear while promoting responsible craftsmanship and sustainable growth. With a deep appreciation for cultural artistry and innovation, the leadership team has transformed Naqshi from a small retail beginning into a rapidly expanding fashion house within a few years. Their vision extends beyond commercial success. They aspire to build Naqshi into a globally recognized Pakistani fashion house that preserves traditional embroidery, supports artisan communities, and promotes a more sustainable future for Pakistani fashion industry. At the core of their leadership philosophy is a commitment to: Exceptional quality Preservation of traditional embroidery techniques Empowerment of skilled artisans Cultural representation through fashion Sustainable and responsible growth Concentrating global trends & forecasting Through thoughtful leadership and continuous innovation, the founders continue to shape Naqshi into a brand that reflects cultural heritage, inheritance of craftsmanship, and importance of sustainability.

Our Journey

NAQSHI Journey Through the Years

2018

Three founders, one vision

Three entrepreneurs come together with a shared passion for fashion and a mission to create high-quality eastern wear.

2019

Founded in Gujranwala

Naqshi begins with production rooted in traditional embroidery in Gujranwala.

2020

First official store opens

Naqshi opens its first official store at Giga Mall, marking the beginning of a steady retail expansion.

2021

Online, worldwide

Launch of www.naqshiofficial.com, bringing Naqshi's craftsmanship to an international audience.

2023

11 stores across Pakistan

Naqshi operates 11 stores across Lahore, Islamabad, Gujranwala, Sialkot and Gujrat.

Today

Growing global reach

Reach extends to Europe, the UK, Australia, the US, Canada and the Middle East.

Sustainability

The United Nation’s Sustainable Development Goals (SDGs) represent a shared outline for dignity, peace, and prosperity for people and the planet. At NAQSHI, we believe that meaningful progress is not just the responsibility of governments or large corporations, it requires intentional, collective action from businesses of every scale, especially those rooted in heritage and human creativity.
NAQSHI have carefully identified the SDGs where WE can make the most authentic and measurable contribution, given the nature of our work in artisanal design, ethical production, and community-led craftsmanship. Our commitment focuses on eight interconnected goals.

Sustainable Development Goals:

Naqshi contributes to economic empowerment by generating employment across multiple sectors of the fashion value chain. From artisans and craftsmen to designers, logistics partners, retail professionals, transporters, and digital specialists, the brand supports livelihoods that strengthen economic stability within local communities.

Creating consistent employment opportunities and supporting a wide professional network, Naqshi contributes to income security for individuals and families connected to its operations. Sustainable economic participation enables access to essential resources and improved quality of life.

Naqshi values professional environments that respect dignity, safety, and well-being. Across production facilities, retail locations, and operational teams, the brand encourages balanced working conditions that support both physical comfort and professional fulfillment.

Naqshi actively promotes inclusive participation within the organization. Women contribute across creative, operational, and management roles, from design studios and retail environments to marketing and leadership functions, fostering equal opportunities for professional advancement.

Through responsible expansion and structured collaboration with professionals across the fashion ecosystem including craftsmen, designers, transport networks, retail specialists, and digital teams Naqshi contribute to sustainable economic activity and professional development.

Naqshi combines heritage embroidery with contemporary design innovation. By integrating traditional techniques with modern fashion processes, the brand contributes to the advancement of Pakistan’s creative industry while strengthening professional infrastructure within the sector.

Through its retail presence and production network across multiple cities, Naqshi contributes to vibrant local economies while supporting cultural expression. By preserving traditional craftsmanship and celebrating Pakistani heritage, the brand helps sustain cultural identity within evolving urban communities.

Naqshi encourages mindful fashion through carefully crafted garments designed to maintain relevance beyond seasonal trends. Emphasis on detail, durability, and thoughtful design promotes conscious purchasing and reduces reliance on disposable fashion cycles.

NAQSHI believes collaboration brings meaningful progress. Through global and local partnerships, including GSFW Global Sustainable Fashion Week and ECO-Artisans, NAQSHI supports artisans, protects Pakistani culture, and promotes responsible fashion. The brand aims to empower women and artisans while bringing Pakistan’s heritage to a wider global audience.