Introduction:

Naqshi is a Luxury Pret and Premium Embroidered Eastern Wear brand that celebrates the rich culture & heritage of Pakistani craftsmanship while embracing contemporary fashion and sustainable design standards. 

The brand offers a wide range of collections including Pret, Semi-Formal, Formal, and Bridal wear, designed to embody elegance, sophistication, and timeless appeal. Each piece is developed through a careful blend of handcrafted embellishments, traditional embroidery, and in-house sustainable design practices, ensuring attention to detail while supporting cultural heritage and artisan skills.

Inspired by Pakistan’s cultural richness, Naqshi’s creative direction focuses on heritage revival and cultural representation. Traditional techniques are thoughtfully adapted into modern silhouettes that resonate with today’s women while preserving the authenticity of eastern fashion.

Naqshi primarily serves Pakistani women rooted in tradition yet fluent in global style, from bustling cities to global destination; while also captivating women across Asia and international markets drawn to eastern couture and sustainable artistry.

At Naqshi, sustainability is interlaced into our design philosophy through responsible creation and enduring elegance. We absorbed traditional embroidery and handcrafted techniques that support artisan communities while preserving cultural heritage by prioritizing thoughtful production and garments designed to transcend seasons. We encourage mindful consumption over disposable fashion. Our approach reflects a dedication to ethical practices, cultural preservation, and a more responsible future for the global fashion industry.

Operating 11 retail stores across Pakistan alongside an international online presence that ships globally, the brand is expanding steadily without compromising on quality, creativity, and sustainability.

Naqshi’s long-term ambition is to evolve into a global Pakistani fashion house, sharing the beauty of eastern embroidery, cultural heritage, and sustainable craftsmanship with audiences around the world.