Our Leadership:

Naqshi’s growth is guided by a leadership team driven by vision, creativity, and entrepreneurial ambition.

The company is led by Mr. Kashif Bashir, Chief Executive Officer, alongside Directors Mr. Yousaf Abbas and Mr. Rameez Bashir. United by their shared entrepreneurial background and desire for fashion, the founders established Naqshi with the goal of elevating Pakistani eastern wear while promoting responsible craftsmanship and sustainable growth.

With a deep appreciation for cultural artistry and innovation, the leadership team has transformed Naqshi from a small retail beginning into a rapidly expanding fashion house within a few years.

Their vision extends beyond commercial success. They aspire to build Naqshi into a globally recognized Pakistani fashion house that preserves traditional embroidery, supports artisan communities, and promotes a more sustainable future for Pakistani fashion industry.

  • At the core of their leadership philosophy is a commitment to:
  • Exceptional quality
  • Preservation of traditional embroidery techniques
  • Empowerment of skilled artisans
  • Cultural representation through fashion
  • Sustainable and responsible growth
  • Concentrating global trends & forecasting 

Through thoughtful leadership and continuous innovation, the founders continue to shape Naqshi into a brand that reflects cultural heritage, inheritance of craftsmanship, and importance of sustainability.